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H&M Conscious Collection SS11

March 29, 2011

This is one of the most important collections of H & M. The sustainable character of Conscious Collection  will  show just what can be achieved by using greener materials. To launch this series a campaign was prepared by the photographer Sölve Sundsbo that shows models Abbey Lee and Natasha Poly, along with Clement Chabernaud and Ben Hill, wearing the pieces from the white collection. The women section is dominated by the romantic style of the '70s with a combination of fine lace, crochet lace and Broderie Anglaise. The men section offers modern pieces that can be worn during spring or summer. The collection also includes a shopping bag from organic cotton that is sold to contribute to the work of H & M with UNICEF and All for Children, which protects the children rights  in 'cotton producing' areas in India. 







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7 comments :

Jo said...

tin exw tsimpisei th maxi fousta...

alkisti said...

panta einai kalo na vlepoume tetoies prwtovoulies!!
k ta rouxa eidika sth 2h seira einai u-pe-ro-xa! :D

Steffys Pros and Cons said...

love that grey slouchy cropped top!

<3 steffy
Steffys Pros and Cons

Angelina said...

simfwnw me alikisti.. einai pli simantiko autoo!
to cropped gkri mplouzaki einai teleio!

Meg said...

I love all these white things! First af all the long skirt!
Meg.

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Hélène Marie Jeanne said...

th maxi fousta thn exw parei.telos! :P an kai exw hdh paraggeilei allh! :P :P

polu wraia rouxaaaa! :D

to thl to phra apo ena magazi sthn tsimiskh me diafora eidh diakosmhshs, design kai blah blah! :D Htan love at first site kai den tou antista8hka ka8olou!!

S and O said...

These dresses are so gorgeous :)
hey I love your header...
xoxo
Olivia